I design system
that connect
ads
without operational noise

Marketing automation built for real revenue workflows

Piyush Sachdeva
Founder at Social Masla | Creator

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Trusted by 50+ teams (4.9 of 5)

Piyush Sachdeva
Founder at Social Masla | Creator

Teams I’ve worked with

Growth exposes cracks
in your marketing systems

Leads arrive, ownership isn’t clear
Follow-ups depend on manual checks
Marketing & sales trust different numbers
Reporting lags behind decision-making

Systems that move leads from
first click to revenue

Lead Flow & Routing

Landing pages

Capture form submissions and push them instantly into your CRM.

CRM sync

Ensure every lead is updated and tracked accurately.

Rule-based assignment

Route leads automatically based on source, geography, or pipeline logic.

WhatsApp Chats

Connect inbound conversations to the right lead or deal.

Follow-ups & Alerts

Status-based follow-ups

Send messages only when leads meet specific conditions.

Sales reminders

Notify owners when leads aren’t contacted in time.

Internal alerts

Surface important actions to Slack, email, or CRM.

Fallback handling

Catch missed or failed follow-ups automatically.

Reporting & Visibility

Funnel tracking

Track leads across every stage, from first click to close.

CAC calculation

Tie spend to outcomes without spreadsheet work.

Revenue visibility

See which channels actually drive revenue. Lorem ipsum.

Single source of truth

Remove conflicting reports and manual reconciliation.

Conversion Tracking

Ad platforms

Send clean conversion events back to ad platforms for reliable optimisation.

Event mapping

Map key funnel actions to the right conversion events.

Server-side signals

Reduce signal loss caused by browsers, cookies, or blockers.

Attribution consistency

Ensure marketing and sales see the same conversion numbers.

What changes
in day-to-day operations

Cleaner attribution
Faster, consistent follow-ups
Fewer manual dependencies
Reporting you can trust

Simple
approach to building systems
that actually scale

What teams say after the
system is in place

“Campaign performance didn’t change overnight, but operations became predictable. That made optimisation easier and client conversations cleaner.”

Daniel Brooks
Partner, Paid Media Agency (US)

“We reduced manual lead handling by roughly 40%. Follow-ups became consistent, and response times improved without adding more people.”

Rohit Malhotra
Founder, Performance Agency (UAE)

“The biggest difference was reliability. Leads stopped getting missed, and reporting finally matched what we were seeing on the ground. Things felt calmer after this.”

Amit Verma
Head of Growth, B2B SaaS (India)

“Sales stopped blaming marketing, marketing stopped blaming tracking. Everyone finally started looking at the same numbers.”

Siddharth Iyer
Head of Growth, Services Company (US)

“Earlier we were always double-checking things. Now the system just works. Kaafi headache kam ho gaya.”

Neha Sharma
Marketing Manager, D2C Brand (India)

“Attribution gaps were our real issue. Once events and lead status were aligned, decision-making improved almost immediately.”

Melissa Carter
Performance Marketing Lead, Fintech (US)

Real examples from
real workflows

Purchase & Failure Alert Automation

Multi-course platform with ops, sales, and support teams

Every successful payment, failure, and course activation now reaches the right team instantly. Customers receive confirmation on WhatsApp, ops gets activation alerts, and sales is notified of payment failures to recover hot leads faster.

Multi-Channel Revenue Attribution

High-spend performance marketing team running multiple paid channels

Marketing and leadership gained clear visibility into which channels actually drove revenue. Attribution disputes reduced, budget decisions became data-backed, and underperforming campaigns were identified faster.

Course Access Automation

Online education business selling paid courses

Payments now trigger instant course access, CRM entry, and onboarding emails without manual work. Students receive access within seconds of payment, and the team eliminated enrollment delays, access-related tickets, and post-payment confusion.

Lead Capture → Instant Booking

B2B company running Google Search campaigns

Leads now receive instant emails and meeting links the moment they submit a form. Response time dropped from hours to seconds, improving booking rates and reducing manual follow-ups by the sales team.

Automated Webinar Funnel

Paid traffic webinar funnel for high-intent users

The entire webinar journey runs automatically, from registration to reminders to post-webinar purchase nudges. Timed WhatsApp reminders improved attendance, while post-session follow-ups increased conversion consistency.

Cart Recovery Automation

Shopify D2C brand with high cart drop-offs

Abandoned carts trigger WhatsApp follow-ups with time-bound offers, recovering otherwise lost revenue. Faster engagement and direct messaging led to higher conversion rates compared to email-only recovery.

Who this is for
and who isn't

Good fit if…
Running ads or inbound
Multiple tools involved
Data accuracy matters
Not a fit if…
Tool shopping only
One-off hacks
No internal owner

If growth feels heavy, the system is usually why!

Let’s take a look
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